Sometimes blogging can seem like a boring task that takes up way too much of your valuable time. Yes, it does take time, but it can provide a huge return on investment when done consistently and filled with high-quality content. Blogging can be a very lucrative way to build organic traffic, spread awareness of your business, and showcase yourself as the expert in your field.
The answer to Is blogging an effective form of marketing for business? is a resounding yes! Below are four profitable ways to incorporate blogging into your business strategy.
People are always looking for solutions to their problems, no matter how big or small those problems are. The #1 place they search for these solutions? That’s right, it’s the Internet. This includes anything like recipes, health issues, family struggles and retail therapy. The possibilities are truly endless.
Blogging gives you a platform from which to share the unique solution people are looking for. It also increases the chance of your ideal client finding you on the world wide web, among the millions of options they have to sift through.
Search engines absolutely love new content. The problem lies in the fact that most web pages on a typical website are static, meaning they remain the same. Pages like “About” or “Contact” usually contain the same images and same content month after month. Yes, you may freshen it up every 6 months or so but these static pages do not change often enough for search engines to notice.
A blog is the best place to offer new and fresh content on a regular basis. You can also apply SEO principles to each blog post which will drive even more organic traffic to your site.
It’s important to form relationships with your audience, as relationships are what lead to personal engagement. Sharing bits and pieces of yourself, the business owner, in your blog posts gives others a personal view of the individual behind the business. What better way to develop relationships and fuel authentic engagement.
Ideas on how to share authentic blog posts:
- Share the story of how you got started in business
- Offer tips on how your specific solution can help them
- Tell a story of how someone else was helped by your service
- Offer specific product recommendations that will relate to your ideal client
One of the best things about blogging is the value you receive. If you write your own blog posts, you are taking advantage of a free tool. The only thing it’s costing is your time. If you choose to hire someone to blog for you, it’s still a very affordable investment. Either way, blogging offers you a huge return on your investment.
You can now use this free or affordable content to promote your business on social media, network in Facebook groups, and share with your email list.
If you have not yet added blogging to your business strategy, or if your blog needs a bit of refreshing, I’d love to talk with you more. Feel free to schedule a free consultation or take a look at the professional blogging services I currently offer.