There is an art and a science to promoting and marketing yourself. As business owners, we all know self-promotion (science) is necessary in order to grow our businesses. No promotion = No business. At the same time, we cannot forget the relationship (art) side of business. Have you ever heard the phrase, “They won’t care what you know until they know that you care”? You need to be willing to serve others before you even think about trying to sell to anyone.
Below are 4 things I’ve found extremely helpful to know before I began promoting my own blog and business in Facebook groups.
1. Do not post and run.
As a business owner, Facebook can be a very lucrative way to spread awareness of your business. Many businessmen and women make the honest mistake of only posting when it serves themselves. I can tell you right now, that turns me off. I don’t know about you, but the companies or businesses I have chosen to work with are the ones who always give more than they receive.
2. Do not post only about your services & products.
This goes along with the same thing I mentioned above. If you only post about what YOU DO, how AWESOME YOU ARE or what a GREAT BUSINESS YOU HAVE, you will come across as arrogant and conceited. With this type of reputation, you will not attract many clients or customers.
3. Genuinely answer questions or comments in order to help and serve others.
This is HUGE in the online space. There are so many people out there who post or comment in order to serve themselves. If you take the time to help someone out, no matter how small or minute the question or comment is, that will go a long way with them. I like to follow the 80/20 rule, either in my own group or in other people’s groups. 80% of the time you post or comment in order to help someone else. 20% of the time you post about your business and your products or services.
4. Genuinely post in groups in order to set yourself apart as an expert.
Now that I’ve told you not to brag about yourself when commenting in Facebook groups, I’m going to back up a bit and tell you it’s important that you do showcase your business. I believe there’s a positive way to do this, that highlights your business success in a modest, unassuming way. Here are some examples:
- Share a testimonial from a client.
- Share how pleased your customer was when you were able to provide him with a custom-made product.
- Share your purpose behind your business. Often we begin businesses because we see a need and either have a passion to fill in this gap or we have experience and skills that can help others.
- Create images or graphics showcasing what you do as a coach or consultant.
- Thank someone in the group you have collaborated and had a great experience with.
Is there anything in particular that you have found helpful when it comes to marketing or promoting your business in Facebook groups?