Networking in Facebook groups is how I was able to grow my first business back in 2017. I’ve used this strategy consistently and methodically in order to expand my reach, grow my email list, and become known as the expert in my area. Below are 3 significant benefits I have discovered while networking in Facebook groups.
Clients are a necessity for online business owners. Without customers or clients, you have no business. Facebook groups are a fantastic way to find your ideal client and begin connecting with them.
People love to be part of a community. There are so many groups out there for so many different communities. Blog groups, Mom groups, Parenting groups, Business groups, Church groups, Dog groups, Cat groups. There’s even a group on how to care for skunks as pets. (Seriously, I cannot make these things up.) The point of these groups is to bring like-minded people together. A place where someone can feel safe talking about how much they love their pet skunk.
As a business owner, you can find a group for your specific niche, and begin connecting with potential clients.
If you thought Facebook groups were strictly for finding clients, I would say that you are missing out on a huge opportunity. As you’re searching those groups for possible connections with potential clients, so are other business owners. In fact, there are groups out there specifically for business owners. The likelihood of finding a business associate is extremely high.
Let me share some examples:
- A baby sleep expert and a parent coach can teach an online course together on the advantages of a sleep routine for your toddler.
- A communication consultant and virtual assistant can host a webinar together that focuses on the importance of communication between employers and employees.
- An online shop owner and a branding expert can run an online workshop on the importance of branding for your online business.
All of these scenarios will allow you, the business owner, to get yourself in front of a different audience. It will also allow for you, and your partner, to be seen as the “go-to” people in your specific areas of expertise.
Any business owner will tell you that referrals are priceless when it comes to expanding your business. If a past client or current customer is referring another person to you, what they’re saying is, “Hey, I’ve worked with this particular boss lady and she is A-MAZING! She does great work and you will not be disappointed.” No Facebook ad, blog post, or Pinterest graphic can do that for you.
Referrals come from 2 places - your clients and fellow business owners. That’s why collaborations are so important. I began receiving referrals only a month into my business and was ecstatic! I had only been a virtual assistant for a month so there was no way I had built myself up as an expert yet. Do you want to know what I had been doing while in the thinking stages of creating my second business? That’s right - collaborating and connecting with other business owners.
I created a step-by-step checklist that outlines the exact methods I use to network in Facebook groups in order to grow my business and I'd like to share it with you today. It's FREE! (Yeah!!!) All you need to do is click on the link below and enter your email address. It will be sent directly to your inbox and you can begin implementing these steps to grow your own business.
HOW I EARNED $3000 IN 4 MONTHS BY NETWORKING IN FACEBOOK GROUPS
Are you involved in Facebook groups? Have you found it easy or difficult to connect? I’d love to hear about your experience in the comments below. :)